Product Requirements Document (PRD)

Product Scope

GrowthSO MVP is a web and mobile platform for AI-assisted SEO and digital growth operations.

Problem Statement

Teams cannot maintain fast, coherent optimization across SEO, ads, content, and reputation using fragmented tools.

MVP Functional Scope

1. Domain and business onboarding.
2. SEO crawl, issue detection, and rank tracking.
3. AI content brief and draft generation.
4. Review ingestion, sentiment analysis, and response assistance.
5. Ads performance ingestion and budget recommendations.
6. Unified KPI dashboard and action queue.
7. Role-based workspace controls.

Key User Outcomes

• "I know exactly what to do this week."
• "I can stop wasted budget earlier."
• "I can generate SEO content with clear intent alignment."
• "I can maintain stronger local reputation response discipline."

Non-Functional Requirements

• API availability target: 99.9%
• P95 API latency target: < 400ms for read endpoints
• Multi-tenant isolation by organization
• Daily freshness SLA for owner dashboards
• Audit logging for critical workflow actions

Scale & Platform Targets

• Architecture path designed for up to 1M users
• Event-driven pipeline for asynchronous workloads
• Horizontal scaling for API and worker tiers

Success Criteria

• 30-day SEO issue reduction trend
• 60-day paid efficiency improvement trend
• Positive stakeholder satisfaction on decision clarity